• Direct Approach Director and Owner Jane Rose

Jane Rose

Account Director

Jane is an account director, responsible for some of our larger clients’ accounts. As lead copywriter, she supports our studio on conceptualisation, as well as researching and writing for new briefs and helping clients to review existing collateral.

After graduating from the University of Wales, Jane began her working life with Hobsons Publishing, before moving to the Chartered Institute of Management Accountants, where she was responsible for direct marketing to members and students. Her experience at CIMA secured her a role with Janes Information Group, where she honed her DM and creative skills, marketing several of the company’s range of leading defence publications

In 1989 Jane took a year out for a round the world trip, equipped with just a rucksack and a little over £1500! On her return, she first worked in direct marketing for legal publisher Butterworths, before moving to Unwins Seeds as a catalogue manager; where she was responsible for reviewing sales, copywriting, planning and producing catalogues and print collateral for the mail order brand.

Having decided to develop her copy skills, Jane then moved to work for US catalogue brand ‘Lands’ End’, where she wrote copy for the women’s wear category.

Outside of work: Jane loves holidays and travel and is just as happy listening to her Kindle on a sun bed, as tramping through fields on a beautiful country walk. Festivals are a favourite too with Latitude in Suffolk top of the list!

Jane Rose - Direct Approach 2020