We’re a friendly, hardworking team of designers and account managers offering the personal service and commitment that you’d expect from a smaller design and marketing agency, alongside the big innovative ideas that you’d expect from an agency way beyond our size.

Building client partnerships is key to how we work. We’ll take time to get to know you and your business, to really get to grips with your brand and make understanding of your guidelines second nature to us. Our knowledge will go as deep as if we were your in-house design team – but we won’t be part of your headcount and because, unlike some bigger agencies, we don’t work on a retainer, you’ll only pay for us when you need us.

We can help with all types of project, from a simple business card to complex presentations, strategy documents and annual reports. The time we invest in learning your brand will make it easy for us to develop a consistent style and apply it across everything we do for you. Just to mention too that our team love to produce multi-pagination documents. They’re passionate about doing a great job and enjoy working with clients to manage and organise a mass of complex information, tease out an engaging pagination and develop a successful finished product, be it a product catalogue, annual report or strategy document.

When you work with us, you’ll be able to trust us to keep your project on track and keep you regularly updated on progress. We’re proud to say that in over 20 years, we’ve never missed a deadline (and some have been tight!).

The hard work we’ve put in over the years has put us in good stead. Our clients seem to like what we do, and how we do it. Many have been working with us for over 10 years and continue to take us with them as they progress their careers. We’ve had a good few referrals along the way and are proud that much of our growth has been organic.

Based in Peterborough, we’re just 50 minutes by train from central London. As well as the local business that we love and cherish, we look after a number of London clients who tell us that the service we provide is as good as the support they’ve had from bigger agencies on their doorstep, but that our pricing is far more competitive and we deliver greater value.


  • Jane Rose

    Direct Approach Director and Owner Jane Rose
    Account Director
  • Sheryl Pointer

    Sheryl Pointer
    Account Director
  • Amy Glasper

    Direct Approach Creative Director Amy Glasper
    Creative Director
  • Meryl Vincent

    Meryl Vincent
    Senior Key Account Manager
  • Emma McLean

    Emma started off with dreams of becoming a graphic designer and after 10 years of doing the job she decided that she preferred to be on the other side of the screen.   Now an Account Manager, Emma knows her stuff when it comes to design, and this combined with her eagle eye and excellent […]
    Direct Approach Account Manager Emma McLean
    Account Manager
  • Mike Hurst

    Marketing Consultant
  • Lucy Oliver

    Direct Approach Senior Designer Lucy Oliver
    Senior Designer
  • Aron Mitchell

    Aron brings the testosterone to the office as our only resident male. He started off with a dream to work in IT but fortunately for us, a taster module in Graphic Design sparked a passion inside of him and he went on to complete a full Media & Graphic Design course.   Aron is always […]
    Direct Approach Junior Designer Aron Mitchell
    Junior Designer
  • Vicky Fleming

    Vicky has been a regular smiling face in the office for 5 years now and she brings with her significant experience in graphic design, web design and variable data software. Little did her past employer in construction know that by offering a 1 day Quark Express course, a fire would be lit in Vicky that […]
    Freelance Designer
  • Castenzio Cusumano

    Caz works with us as resident photographer, web designer, graphic designer… Basically he’s one of those people that can pretty much do anything and do it well. He gets much of his inspiration from the book ‘A Smile in the Mind’ – It focuses on witty thinking in graphic design and making designs clever and […]
    Caz Cusumano - Freelance Designer
    Freelance Designer
The Direct Approach Team | Direct Approach Design