Our fare evasion strategy was a programme of work to professionalise our approach to this important area of our business. The team at DADM didn’t just make it look good, they truly translated the brief into a product that captured that professionalism and, in turn, has helped us make sure that the key people needed to help deliver the strategy are behind it and understand it.
Bridget Aherne, Head of Communications, KeolisAmey Metrolink (KAM)
